Brand identity design process for a coffee maker

What is Karnatic Coffee?

Why a brand design is a requirement for such a well-established brand?

Looks good !! what is wrong here?

If I break this down the business goals are focusing mainly on a couple of points:

Hence the brand needs the following to achieve its goals :

The Brand Identity Design process

The user study — Caféphile

The interests mainly fell under 3 categories :

Interest Mapping

Behaviour study around the coffee market

Competitive benchmarking

The understanding

Conceptualisation

Final Design

Application Strategy

Menu

The Takeaway

The shop Identity

The App-Experience

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UX UI design agency in Bengaluru, India . www.chaicreatives.com