UX Case study — Health Insurance
How many out there gets excited for health insurance?
Why does it have to be boring?
It has been found that users have the least engagement when it comes to health insurance, so here I try redefining the experience for a top health insurance brand.
- Understand user needs
- Explore design solutions
- Create wireframes that deliver the solution
Build an app for the health insurance brand that the user can download have a great experience of maintaining great health.
Followed the sprint design process :
Day 1 — Stakeholder interview and HMW
Day 2 — Persona Board,Key actions,Empathy Map
Day 3 — Sketch
Day 4 — Wire-framing
Day 5 — Test
Before making wireframes, I was clear that the idea presented will not be the same old boring app, where user gets to see the available plans and select from reading through a list of boring old information.
Instead, the user is primed to a holistic approach towards health where he is not only introduced to health insurance plans, but lead an overall healthy lifestyle, bu introducing smaller and easily achievable steps, everyday.
Click here to view the project `Health Insurance`
This prototype brought to you by InVisionApp
The experience of performing a quick sprint for solving some of the major pointer of users in health and health insurance like :
- Ease of use
- Humanising the experience
- Building motivation
- Increasing Engagement
was quite satisfying and since the process is more concise and to the point as opposed to the traditional methods, there was no creative fatigue and yet I was able to develop an applicable solution.
From this point on it will be a lot easier to collect potential pain points and perform usability testing to build a roadmap for the product.