How many out there gets excited for health insurance? Why does it have to be boring? It has been found that users have the least engagement when it comes to health insurance, so here I try redefining the experience for a top health insurance brand. My Role Understand user needs Explore design…

The first step was to understand the product and how it works.Therefore, I scheduled user interview session with 3 of my connections who is…

Pubmed, a very well known and widely used biomedical literature search platform. Design Process User Research Setting up a task list to understand : The ease, in understanding the current platform. Experience psyche of the user. Pain points faced by a user while searching for a medical information. I conducted a 15–20 mins of…

Man who makes fortune by selling samosas for INR 15 — Few lessons that I have learned from samosa man and would like to share There is this one guy near Bandra(Mumbai, India) who sells samosa for a living and is quite famous, so thought to go and visit him this Sunday. And let me tell you, interaction with this person…